Thursday, 31 May 2012

Wednesday, 23 May 2012

Internet marketing

Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing. Continue Reading

Tuesday, 22 May 2012

Search advertising

In Internet Marketing, Search Advertising is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published. Search advertisements are targeted to match key search terms (called keywords) entered on search engines. Continue Reading

Monday, 21 May 2012

Search Engine Reputation Management

Reputation management, is the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but that need not always be the case. Other examples of entities include animals, businesses, or even locations or materials. The tracking and reporting may range from word-of-mouth to statistical analysis of thousands of data points. Read more

Sunday, 20 May 2012

Tag Cloud

A tag cloud (word cloud, or weighted list in visual design) is a visual representation for text data, typically used to depict keyword metadata (tags) on websites, or to visualize free form text. 'Tags' are usually single words, and the importance of each tag is shown with font size or color.This format is useful for quickly perceiving the most prominent terms and for locating a term alphabetically to determine its relative prominence. Read more

Friday, 18 May 2012

Search engine image protection

Search engine image protection (SEIP), also known as search engine reputation management, combines the expertise of Search Engine Marketing (SEM) and PR, and is designed to protect a company or brand against incorrect negative publicity via the Internet. Read more

Thursday, 17 May 2012

Search advertising

In Internet Marketing, Search Advertising is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published  Read more